DJ Promotion

What promotion can I do
 

 

Promotion for your night at the local club should consist of standard advertising:

  • Flyers, use a cool design and print in colour at your local print shop

  • Posters, full colour with cool design, don't be cheap get a fewer number of better posters and put them up yourself in good spots (clothing stores etc)

  • Radio station, if you have a Radio show use it for announcing your nights and the station might give you free adverts if they like you

 
Recording a mix tape or CD:
A mix tape is as easy as hooking up your stereo to the record out on your mixer and pressing the record button. CDs will require a computer with a sound card (for e.g. a Soundblaster Live!) and a CD-writer.

Your soundcard should have some recording software. Soundblasters have the Creative Labs recorder. You will need to hook up your mixer to the line in on the soundcard using an RCA (red and white plugs) to mini jack (small headphone style plug).

Boot up the recording software and press record. You will make a big sound file on your hard drive so ensure you have about a gigabyte spare to record an hour mix. Once you have your wav file recording you can burn it to CD using the 'burn audio disk' option in your CD writer software. CDs are better quality and more professional than tapes. The biggest advantage of CDs however is that you can cheaply burn lots of copies so you can give them out to a number of club owners when you look for work. If you have the time you will also want to drop a copy off to the local radio station to try to get a weekly show.

 


You can cut the costs of this type of promotion by getting local businesses to put their logo on the promotional material.

Part of the fun of starting out as a DJ is doing this stuff yourself. You can make your own theme in your promotion that people will identify with your music. Use futuristic or fantasy images. I enjoy playing around with Photoshop so have a go.

Here are some example flyers:

Take a look at the DJ Bailey flyer. He's a top Drum n Bass DJ in London. Full colour flyers look great and give your crew a professional image.


Full colour flyer for DJ Bailey


Here is an example of a two colour printed flyer. These two colour jobs cost much less to print and still look pretty good.


Two color flyer. Cheap but still pretty

Remember to be original and put yourself out there. This kind of promotional material is often the first contact people on the street will have with you. You want to make a good first impression don't you?

When your handing out your flashy new flyers make sure that you take time to talk to people. You've got to have heart if you want to get anywhere in the music scene.

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